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Fashion and Sustainability Converge: CBC Leaders at the Prix Bulles by Pierre Cardin in Palais Bulles in Théoule-sur-Mer near Cannes, France

Updated: Jul 4

CBC Leaders recently attended the prestigious Prix Bulles by Pierre Cardin, held at the iconic Palais Bulles in Théoule-sur-Mer near Cannes. This event, which coincided with the 77th Cannes Film Festival, underscored the vital intersection between fashion and sustainability, emphasizing how these industries can collaborate to drive global transformation.

Fashion's Role in Sustainability

Rodrigo Basilicati Cardin, the event organizer and CEO of the Pierre Cardin Group, invited CBC Leaders to this remarkable gathering. His vision is clear: transforming the world’s paradigm requires cooperation across various sectors, including fashion. The fashion industry, with its significant influence on lifestyle and consumer choices, can play a crucial role in promoting sustainable practices.

Highlights of the Event

Awards and Innovations: The Prix Bulles event honored innovators in the fields of ocean and space exploration, highlighting groundbreaking projects that protect and preserve our planet. Notable winners included:

  • Fabio Dalmonte from SEADS for developing Blue Barriers to capture plastic in rivers.

  • Daniela Jovic from SPACEMANIC for her WaterCube technology, an underwater satellite for deep-sea observation.

  • CoopeMolusChomes, an NGO from Costa Rica, for their efforts in mangrove preservation and sustainable fishing​. (Luxus Magazine)​​ (Blog de Cannes)​.

Special Recognition: Jacques Rougerie, the renowned oceanographer and architect, received the Bulles Pierre Cardin 2024 Honorary Award. Rougerie was honored for his exceptional contributions to oceanographic architecture and his commitment to sustainable design. His projects, like the SeaOrbiter, reflect a deep dedication to exploring and preserving the marine environment​. (Luxus Magazine)​​ (Luxus Plus)​.

Palais Bulles: The stunning Palais Bulles, designed by Antti Lovag and acquired by Pierre Cardin in 1992, served as a fitting venue for this celebration. Its futuristic design and sustainable architecture symbolize the fusion of innovation and ecological responsibility​. (Thales Alenia Space)​.

Inspiring Speeches

A highlight of the evening was the inspiring speech by Bertrand Piccard, the Swiss explorer and environmentalist. Piccard, who famously flew around the world in a solar-powered airplane, emphasized that solar energy is not just the future but the present. His words resonated with the audience, reaffirming the urgent need to embrace renewable energy solutions today​ (Luxus Magazine)​.

Adding to the event's inspiration, Dutch astronaut André Kuipers delivered a powerful speech about the “overview effect,” a cognitive shift in awareness experienced by astronauts when viewing Earth from space. Kuipers highlighted the fragility of our planet and the importance of sustainable practices to preserve it for future generations​ (Luxus Magazine)​​(Blog de Cannes)​.

CBC's Vision for Sustainable Fashion

CBC Leaders emphasized that global transformation extends beyond energy and transportation to include lifestyle changes, where fashion plays a pivotal role. The goal is to produce beautiful, ecological clothing powered by renewable energy resources. By partnering with the fashion industry, CBC aims to promote sustainable practices that can significantly reduce the sector's carbon footprint.

Looking Forward

CBC Leaders expressed their gratitude to Rodrigo Basilicati Cardin for the invitation and highlighted their enthusiasm for future collaborations. This event marks the beginning of a promising journey toward integrating sustainable practices within the fashion industry, ensuring that eco-friendly clothing becomes a mainstream reality.

The Prix Bulles by Pierre Cardin demonstrated that fashion, with its universal appeal, can lead the charge in promoting a sustainable future. By working together, the fashion industry and sustainability advocates can inspire significant changes in consumer behavior and industry standards, fostering a brighter, cleaner future for all.

For more updates on CBC’s initiatives and future collaborations with the fashion industry, stay tuned. #TogetherWeAreStronger #SustainableFashion #GreenEnergy

See Pictures Gallery HERE
... and watch the video from the Awards Ceremony below



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